"The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent."

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One great question underlies our experience, whether we think about it or not: what is the purpose of life? From the moment of birth every human being wants happiness and does not want suffering. Neither social conditioning nor education nor ideology affects this. >From the very core of our being, we simply desire contentment. Therefore, it is important to discover what will bring about the greatest degree of happiness.

— Dalai Lama