"You try to become the character that you're working with. So for me, I try to block out the cameras and try to trick my mind that this is actually happening."

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This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

— Emmett Shear