"My second piece of advice is to stay global. As the world continues to change and we become more connected to each other, globalization will bring both benefits and disruptions to our lives. But either way, it's here, and it's not going away."

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There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

— Amy Jo Martin