"Who cares if it's a campaign strategy, and who are other people to say it's ridiculous? I'm not gay, but I strongly support gay marriage. What if someone told you you couldn't marry the one you love? I think it's about time! Let people who love each other that are the same sex get married. They deserve the right to be happy also."

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The term Hispanic, coined by technomarketing experts and by the designers of political campaigns, homogenizes our cultural diversity (Chicanos, Cubans, and Puerto Ricans become indistinguishable), avoids our indigenous cultural heritage and links us directly with Spain. Worse yet, it possesses connotations of upward mobility and political obedience.

— Guillermo Gomez-Pena