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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
— Rem Koolhaas
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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
— Barbara Corcoran
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