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— Barbara Ehrenreich"the fastest-growing brand of religion is of the magical 'name it and claim it' variety, in which the deity exists only to meet one's immediate, self-identified needs."
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We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
— Amy Jo Martin
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Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
— Aaron Belz
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