"You are softening toward the young rascal because he is ill, and because he says he likes cats." "It is an engaging quality, Emerson." "That depends," said Emerson darkly, "on how he likes them."

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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

— Seth Godin