"Over the last ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been."

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And I think that’s a lot of the reason why when you start to fragment your audience, you start to think about what you’re looking for, you’ll go to different spaces, and it parallels what we do as adults. You go to different bars when you’re in the mood for different things. You see different people when you want to go listen to music or when you just want to have a quiet drink with a couple of friends.

— danah boyd