"We want the average person to use it and think that it makes the experience of using Pinterest better."

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The literature now is so opaque to the average person that you couldn't take a science-fiction short story that's published now and turn it into a movie. There'd be way too much ground work you'd have to lay. It's OK to have detail and density, but if you rely on being a lifelong science-fiction fan to understand what the story is about, then it's not going to translate to a broader audience.

— James Cameron