"An important verity about knowledge is that the brain works most effectively with consciously retained information. We more easily remember what we want to recall later. When we feed our fourteen billion brain cells with information that will enrich us and help others, we are really learning to Think Big."

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I think what it is is, if you're in school and you're not that bright or good-looking or popular or whatever, and one day you say something and someone laughs, well, you sort of grab onto it, don't you? You think, well I run funny and I've got this stupid big face and big thighs and no-one fancies me, but at least I can make people laugh. And it's such a nice feeling, making someone laugh, that maybe you get a bit reliant on it. Like, if you;re not funny then you're not...anything

— David Nicholls