"God forbid that the day should ever come when, in the American mind, the thought of man as a consumer shall submerge the old American thought of man as a creature of God, endowed with unalienable rights."

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Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

— Seth