"As a result of the digital age and the decline of first-class mail, there is no question that the Postal Service must change and develop a new business model."

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People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!

— Scott D. Anthony