"Art and science coincide insofar as both aim to improve the lives of men and women. The latter normally concerns itself with profit, the former with pleasure. In the coming age, art will fashion our entertainment out of new means of productivity in ways that will simultaneously enhance our profit and maximize our pleasure."

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The understanding between a non-technical writer and his reader is that he shall talk more or less like a human being and not like an Act of Parliament. I take it that the aim of such books must be to convey exact thought in inexact language... he can never succeed without the co-operation of the reader.

— Arthur Eddington