"I should like to believe my people's religion, which was just what I could wish, but alas, it is impossible. I have really no religion, for my God, being a spirit shown merely by reason to exist, his properties utterly unknown, is no help to my life. I have nor the parson's comfortable doctrine that every good action has its reward, and every sin is forgiven. My whole religion is this: do every duty, and expect no reward for it, either here or hereafter."

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If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

— Seth Godin