"Critical words to a child are as painful and damaging as being physically hit. They are verbal slaps in the face. Usually, critical words are accompanied by threats, name-calling, and yelling. This verbal abuse can be especially damaging. Insulting names echo in a child's mind over and over again until he comes to believe he is indeed stupid, selfish, lazy, or ugly and that in fact, that is all he is."

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I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.

— Ron Willingham