"To me it's sexier when it doesn't look like you go to the gym. I feel best when I'm not really thin and not really heavy - when I'm still curvy."

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In “Curvy,” they are superhappy with their sizes. We help them dress fashionably. We say: It’s pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don’t talk about diets because they don’t want to be on a diet, but it’s not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.

— Franca Sozzani