"The moth unwitting rushes on the fire, Through ignorance the fish devours the bait, We men know well the foes that lie in wait, Yet cannot shun the meshes of desire."

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They call me the father of illustrated journalism. What folly! I never thought any such thing. I had a small newspaper, which had been dead for years, and I was trying in every way to build up its circulation. What could I use for bait? A picture, of course.

— Joseph Pulitzer