"There are certain times of the day when you need a balance - that is, your protein and your carbs. I'm a Barry Sears man. I believe that anything green is a carb, and I need 2:1. Two of the carbs to one of the protein."

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Dishonesty is all about the small acts we can take and then think, 'No, this not real cheating.' So if you think that the main mechanism is rationalization, then what you come up with, and that's what we find, is that we're basically trying to balance feeling good about ourselves.

— Dan Ariely