"It is hard to sell Congress and the American people on foreign aid. Is it harder to do that than it is to sell billionaires on the idea that they should give all their money away."

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My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.

— Brian Tracy