"We need a malaria epidemic in the blogging community! Either that or we need people who have seen the malaria epidemic to start blogging."

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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

— Seth Godin