"Buying an aggregator and calling it a content play is a little like a company's announcing plans to improve its cash position by hiring a counterfeiter."

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Even when I was making the first 'Paranormal Activity,' I didn't tell anyone I was making it, not my friends or neighbors or co-workers. I just kind of found that there was nothing to gain by announcing to the world that you're doing something.

— Oren Peli