"We use the web to help people organize in the flesh, and then we take the images of those events and put them back on the web to make them add up to more than the sum of their parts."

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What tends to happen is that people will go - they've got hot broth, you know, they've added some liquid to their drippings, they've brought that up to heat. And then they try to add in a big clump of just kind of a handful of flour, and of course, it turns into library paste.

— Alton Brown