"Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this."

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Many people say, "When I get a million dollars, then I'll be happy because I'll have security," but that's not necessarily so. Most people who acquire a million dollars want another and then another. Or they could be like a good friend of mine who made and lost every dime of a million dollars. It didn't bother him a bit. He wasn't excited about it, but he explained to me, "Zig, I still know everything necessary to make another million dollars, and I've learned what to do not to lost it. I'll simply go back to work and earn it again.

— Zig Ziglar