"A common misconception is that the costs of health care are cheaper in rural America, when in fact the reality is that they are more expensive and more difficult to access."

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The only way for the market to accept this reality is if fares are advanced slowly and cautiously, and the very low fares do still appear from time-to-time in the market to allow those who will not travel without them to have access to our service.

— Clive Beddoe