"Unfortunately, the vast majority of people spend their days either living in the dead past or the imagined future. This sort of mental activity cheats a person out of the most precious time we have ... NOW. Give everything you have to what you are doing NOW and life will richly reward you."

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The culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.

— Theodor Adorno