"The truth is the Super Bowl long ago became more than just a football game."

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Bullfighting has some of the elements of a sport or contest, and in the United States most people think of it as a sport, an unfair sport. If you're in Spain or Mexico it's absolutely not a sport; it's not thought of as a sport and it's not written about as a sport. It has elements of public spectacle, but then so does, for example, the Super Bowl. It has elements of a deeply entrenched, deeply conservative tradition, a tradition that resists change, as you pointed out.

— Bette Ford