"Golf is assuredly a mystifying game. It would seem that if a person has hit a golf ball correctly a thousand times, he should be able to duplicate the performance at will. But such is certainly not the case."

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The more successful enterprises are the more they try to replicate, duplicate, codify what makes us great. And suddenly they're inward thinking. They're thinking how can we continue to do what we've done in the past without understanding that what made them successful is to take risks, to change and to adapt and to be responsive. And so in a sense success breeds its own failure. And I think it's true of a lot of successful businesses.

— Lou Gerstner