"We talk in coaching about "winners" - kids, and I've had a lot of them, who just will not allow themselves or their team to lose. Coaches call that a will to win. I don't. I think that puts the emphasis in the wrong place. Everybody has a will to win. What's far more important is having the will to prepare to win."

Previous Quote

I’ve always had this idea that if you’re going to try something, if you’re going to expend that first big block of effort and energy to participate - whether it’s riding the Tour de France or applying for a new job or coaching your daughter’s soccer team - you might as well go ahead and give whatever else it takes to win, I mean, I’m going to be there no matter what, right? Why not go ahead and get the victory?

— Johan Bruyneel