"When you're pregnant, people feel like they can come up and give you unsolicited advice. When I was nine months pregnant, this one woman came up and she said, I have one word for you: epidural. And I was like, Oh my God, thanks. But we already picked a name."

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We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

— Seth Godin