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History--the product, not the raw material--is a bottle with a label. For many years now, the emphasis of historical discussion has been laid upon the label (its iconography, its target-group of customers) and upon the interesting problems of manufacturing bottle-glass. The contents, on the other hand, are tasted in a knowing, perfunctory way and then spat out again. Only amateurs swallow them.
— Neal Ascherson
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Once I was in Texas, where they had this thing called Ralph the Swimming Pig. You went into a theater and you were looking through a great big window at people dressed as mermaids swimming around with oxygen tanks. One of the mermaids had a bottle of milk, and a small Ralph the Swimming Pig dove in and swam over. Naturally, afterward, I said in the cafeteria, "What happens to the Ralphs when they get bigger? Would you serve Ralphs who have retired?" "Oh no! We would never do such a thing."
— Margaret Atwood
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