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— Branch Rickey"If things don't come easy, there is no premium on effort. There should be joy in the chase, zest in the pursuit."
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The premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.
— Larry Winget
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Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.
— Larry Winget
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