"When teams win and play well, everyone benefits from a financial standpoint. But everyone takes pride in people being able to achieve at that level."

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The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.

— Rei Kawakubo