"Except in a few cases like Music for Airports, which was a very clear case of noticing a niche [and] saying, "Okay, there's this situation in which people always play music, and nobody has written music for that situation so I'm going to." So, that was a very clear example of spotting a niche and working for it. I have done that occasionally."

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The modern world has created airports and hospitals and put 10,000 songs in our pocket. It has built gleaming buildings and computers and advances and innovations that blow our minds. But we have soul, and spirit, and consciousness, and the modern world hasn't done so well at helping us name and understand what it means to be thriving and fully alive with a full heart.

— Rob Bell