"I knew as a young boy that addiction and alcoholism afflict people - good, loving people - in profound ways, and that some people - usually from those rare "normal" families that I longed for as a child and as an adult wonder if they even exist - didn't understand this and sort of looked down their noses at people suffering with addiction."

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I felt that if people understood the struggle of recovery, then some of the stigma of addiction might be reduced because the audience would understand in a palpable way that addiction is a disease that tells the afflicted, despite years or even decades of heartbreaking evidence to the contrary, that using will make things better.

— Brian Lindstrom