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— Brian Tracy"Do your own market research; ask your last ten customers exactly why they bought from you."
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The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
— James Surowiecki
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We don't believe in market research for a new product unknown to the public. So we never do any.
— Akio Morita
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