"Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service."

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A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.

— Fidel Castro