"You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships."

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Quit making excuses. What we're really talking about here is commitment. Until you make a commitment to your dream, it's not a commitment at all. It's just another fantasy. And fantasies don't come true because they're not real, we're not committed to them. When we make commitments, they become dreams. And dreams are very real.

— Rudy Ruettiger