"It's the difference between having a couple of dates, dating for a few months, or having a marriage and living together for eight years or so. It's easy to look back fondly on the ones that were somewhat short."

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The traditional selling models, methods, and techniques that most of us have been trained to use work best in small sales. For now, let me define small as a sale which can normally be completed in a single call and which involves a low dollar value. Unfortunately, these tried-and-true low-value sales techniques, most of them dating from the 1920s, don't work today.

— Neil Rackham