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— Bruce Barton"In good times, people want to advertise; in bad times, they have to."
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
— David Ogilvy
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
— William Bernbach
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