"And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it."

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If there's anything you want to do and you can't figure out why you're not doing it, there's a simple answer: you link more pain to doing it than not doing it. Hey, if you don't have enough money, for example I know that's an issue for a lot of people. It was for a good deal of my life. If you don't have money there's only one reason: you link more pain to having more money than to not having it.

— Tony Robbins