"NASA is doing nothing but development. They're not doing research in manned spaceflight at all and I see no reason for them to do that because we already know that it will work and we already know exactly how it will work."

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If something produces an undue amount of pleasure or undue amount of displeasure, it's going to be judged differently and it's going to be introduced in your narrative with a different size, with a different development. So that is the next element to superimpose on the sequencing element. And in fact, that element is so powerful that very often it can trump the sequencing event, that the sequencing aspect.

— Antonio Damasio