"I'm fascinated with worlds where there's a small population left, whether it's a movie or these TV shows that fascinate me - 'Falling Skies' or 'The Walking Dead' - they are about survival and triumphing over difficult times. I just have a thing for 'em."

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Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.

— Jerry Greenfield