"I'm a former skydiver, I jumped out of all kinds of things including a hot air balloon. Ironically, once I started skydiving, I felt nervous not having my rig on in case the plane went down because I wasn't used to landing."

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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

— Seth Godin