"I did this campaign that was called "Back to the Basics" where I went back to the street, went back to my block, and really felt the people. We've got to go back to that sometimes. We distance ourselves from that and we see it from afar. Some people can't relate back to that; once you're out of it, they don't want to relate back to that. It's always good to get back to the basics, though. You've got to touch the roots, you've got to touch those people. Regardless of what's going on, people always respect that."