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— Carol Bartz"If you want to run an ad on the iPad, it has to be approved by Apple."
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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
— William Bernbach
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'Brave' is one of those words that has been bleached of most of its meaning these days, thanks to far too many appearances in the glaring light of ad slogans and corporate public relations. I never thought about anything as brave anymore; it just seemed like a flabby, glib cliche.
— Susan Orlean
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