"Did I win? Did I lose? Those are the wrong questions. The correct question is: Did I make my best effort?” If so, he says, “You may be outscored but you will never lose."

Previous Quote

There are only two stimulants to one's best efforts-the fear of punishment, and the hope of reward. When neither is present, one can hardly hope that salespeople will want to be trained or want to do a good job. When disappointment is not expressed that one hasn't done a better job, or when credit is withheld when one has done a good job, there is absolutely no incentive to put forth the best effort.

— John Moulder Wilson