"You only had to choose which me to talk to, for, you know, we all change our manners, depending on who has come to chat. One doesn’t behave at all the same way to a grandfather as to a bosom friend, to a professor as to a curious niece."

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We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe. And when the story portrays us in a more glowing and positive light, so much the better.

— Dan Ariely