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You should prepare to follow the program for 90 days. Why? Because behavioral research indicates that it takes 90 days to prepare for change, build a new behavior, become confident in the face of high-risk triggers, and move past the likelihood of relapse. Brain research also suggests that it takes a few months of practicing a new behavior to create permanent change.
— John C. Norcross
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Economists suffer from a deep psychological disorder that I call 'physics envy'. We wish that 99 percent of economic behavior could be captured by three simple laws of nature. In fact, economists have 99 laws that capture 3 percent of behavior. Economics is a uniquely human endeavor.
— Andrew Lo
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