"If someone's going to publish a book about addiction, it has to say something new and different. It has to be something we haven't read before. A lot of these books are published because the writing is wonderful. The Frey book has superb writing, and that can be enough to sell a book."

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Most of the problems that plague our society - addiction, overeating, crime, domestic violence, prejudice, debt, unwanted pregnancy, educational failure, underperformance at school and work, lack of savings, failure to exercise - are in some degree a failure of self-control.

— Roy Baumeister