"He had a certain air of being a handsome man-which he was not; and a certain air of being a well-bred man-which he was not. It was mere swagger and challenge; but in this particular, as in many others, blustering assertion goes for proof, half over the world."

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Lakoff's idea is that most of our thought is guided by underlying conceptual mappings between two domains that share some content, that overlap in the sets of their attributes. ... Contrary to the assertions of Lakoff and some of the cognitive metaphor theorists, people can read through to an underlying mapping, but only when the surface metaphor is new to them.

— Don Paterson